Professor Marshall Poe speaks to NSoW about his brainchild, “The New Books Network“, and how it could become a model to provide high-quality, inexpensive education online.
We met Marshall Poe when we learned that in his history classes he encourages students to produce movies rather than term papers (see: Every Monograph a Movie). He embodies the spirit we promote with No Shortage of Work; when he sees something that needs to be done, he doesn’t wait around for someone to pay him to do it. He does it first. Only now that he has proven his idea is a good one is he looking for funding.
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NSoW: Who are you?
MP: I’m a professor who thinks that professors do a bad job of educating the public. I’m trying to fix that.
NSoW: How?
MP: I founded a business called “The New Books Network” . It’s premised on the idea that while most people won’t read serious books, they might listen to the authors of those books talk about the ideas in them. Reading is hard and inconvenient; listening is easy and convenient. We interview authors with new books, make “radio shows” out of them, and distribute them on the web as podcasts. The NBN started with one host (me) and one channel (history) a number of years ago; today it has 90 channels and 90+ hosts, all volunteers. We produce about 10 new interviews a week.
NSoW: Are you reaching people?
MP: Yes. A year ago, we were downloading about 1000 interviews per day. Today we are downloading over 3000 interviews per day. We have thousands of subscribers all over the globe. We also have a major social media presence. “New Books in History,” for example, has over 4,600 Facebook fans.
NSoW: So what’s next for the NBN?
MP: My vision is to make the NBN an economically sustainable enterprise. The first step in that direction is for me to quit my day-job and begin working fulltime growing it. In order to do that, I need to find investors or at least a different job.
NSoW: Why would anyone invest in the NBN?
MP: I’d like to think one reason is that it’s a proven, public-spirited project. A lot of people complain about the low quality of “public discourse,” but almost no one has any idea how to raise it. There are exceptions. I’d point to Wikipedia, Khan Academy, and some of the MOOCs. They use the web to engage millions of people in learning. I think the NBN does the same thing, or could given the right management and investment.
NSoW: But what about dollars and cents?
MP: I’ve investigated various business models, and the one that seems to have the most potential is integration with an on-line retail company. The NBN is a tool of public enlightenment; that’s our mission. But we’re also a remarkably efficient content provider and book recommendation engine. Outside of my time, the NBN costs a few thousand dollars a year to run, yet we produce well over a million “impressions” annually within a high-value demographic. And we are growing rapidly. With the infusion of a bit of capital, the NBN could become synonymous with “author interviews” the way iTunes is synonymous with “on-line music” and Amazon is synonymous with “on-line books.”
NSoW: So your plan is to build the NBN and sell it to Apple or Amazon?
MP: My plan is to educate the public, and I think one way to do that would be to work with Apple, Amazon, or someone in the on-line retail space. We provide an inexpensive, public- spirited way to reach people who are serious about books and the ideas in them. The fact that these same people also happen to be well educated and wealthy is a definite plus from the standpoint of an Apple or Amazon.
NSoW: What do you need right now?
MP: A salary of $50k a year and budget for development. Of course, the investors would get a chunk of the company. I’d also be happy with a part-time job writing, editing, doing research, or interviewing smart people about smart ideas. Anything that gives me the time I need to grow the NBN.
NSoW: How do people get in touch with you?
MP: The best way to reach me is by email: marshallpoe@gmail.com.
Marshall Poe received his PhD at Berkeley in 1992 and then went on to teach at Harvard, NYU, Columbia, and the University of Iowa. Poe was also an editor and writer at The Atlantic, where he wrote on digital media and the Internet. He is the author of many articles and several books, including most recently, A History of Communications: Media and Society from the Evolution of Speech to the Internet (Cambridge University Press, 2010). You can find his personal website here.
Author Jonathan Haidt discusses the theories of happiness and positivity in his book The Happiness Hypothesis
by Adrienne Rodney
We often equate happiness with health, success and a lot of good luck; without these things depression ensues. But Jonathan Haidt, social psychologist and professor at NYU-Stern School of Business says otherwise.
We interviewed Haidt about his book, “The Happiness Hypothesis,” and about staying positive through trauma (such as unemployment), controlling emotions and why it’s our friends and circumstances that make or break our feelings.
NSoW: Why is unemployment troublesome for some but seen as an opportunity for others?
Haidt: People are optimistic, and optimism is a somewhat heritable trait. People who are optimistic tend to find silver linings; they tend to grow from traumas and setbacks. Whereas people who are pessimistic tend to have more
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by Sara McDermott Jain
December 1st, 2012, was the two-year anniversary of my starting the No MFA Project.
A little over two years ago I was working in marketing at a publishing house, dreaming of becoming a screenwriter. The job was unsatisfying and I felt trapped. The only way out that I could see was to enter an MFA program that would prepare me for a new career.
Turns out the best dramatic writing MFA programs cost approximately $100,000. I wanted the opportunities they claimed to offer but couldn’t imagine going into that much debt for what would be an unpredictable ‘creative’ career.
What’s more, I already had a master’s in publishing and writing. I went directly from college to grad school because it was, everyone assured me, a smart move. Yet at the end of the day, it left me with $50k in debt and no real community. Even worse, when I landed a
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NSoW founder, Brooke Allen, asks his job candidates to help each other find work rather than compete for the one job he is trying to fill.
by: Brooke Allen
I am hiring a replacement for Adrienne, who is my assistant at my day job, and also editor of No Shortage of Work and Questions for Colleges. You can read an article Adrienne wrote about the process here.
You can also read the advertisement I ran in Craigslist here. In it I explicitly say the position requires a good heart, a giving personality, and an enjoyment of puzzles. Over 100 quality candidates responded, and rather than throw out 90% of them by applying some arbitrary filter to their resumes, I decided to send them all the memo below.
(Below the memo is a brief mathematical argument for why altruism may work, but only if you believe in Karma instead of tit for tat.)
SUBJECT: My “Collateral Benefit” Project.
TO: Candidates for the job as my assistant.
I have so many candidates for my assistant position (including you) that I am supremely confident I will find a good person to hire. This means that, viewed as a puzzle, my problem is not difficult enough to be interesting or much fun.
So I have set a more challenging goal for myself.
The world has enough examples of “collateral damage” caused by supposed “peace keeping” activities and other nominally well-intentioned acts. It does not need any more.
So, what if, instead of limiting the field by throwing out 90% of you with some arbitrary analysis of your resumes, we try to create a “collateral benefit” from my hiring process?
I have identified three ways you can help my project. Your role will depend on your level of altruism.
Level 0 – You permit others to help you.
Level 1 – You help others with the expectation they will help you back.
Level 2 – You help others without expectation of return.
You might be among the legions of people who say they want to be helped, but actually do not because that way they can retain victim status, dependent status, or even unemployment benefits. In that case, my goal is to get you up to Level 0. If you are at Level 0, then let’s try to get you to Level 1.
People who operate at Level 1 fancy themselves good “networkers” but in fact they give networking a bad name. They spend their days cornering strangers and soon-to-be-ex-friends, and then they badger them with variants of the question, “How can you help me?” My goal is to
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Adrienne Rodney is leaving her job as Brooke’s assistant and decided to talk about what she is doing and how she is going about it.
NSoW: So you’re looking for a new job. Why are you leaving your current one?
Adrienne: When I started working for Brooke almost three years ago (April 2010) it was under the condition that I would look for something new by the end of 2011. Brooke hired me to help with No Shortage of Work, our sister project Questions for Colleges and other tasks related to the company we work for. The idea was that by the end of that year-and-a-half I would have figured out what I wanted my next move to be, and used the experience I gained from NSoW to get there.
I love my job, my coworkers and my boss. I know they enjoy having me around. That’s why I am still here a year after I was supposed to leave. It’s going to be hard to go, but I’d relish the opportunity to
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Back on September 5 of 2012 Brooke Allen sent an email to the NSoW mailing list inviting subscribers to join us in a free class. So many people wrote that we decided to post it as an article so they could add comments about their experiences.
Dear All,
Adrienne and I have just signed up for our first free course with the University of Pennsylvania through Coursera (http://www.coursera.org), which offers dozens of classes by top professors on-line, all completely free.
We are taking a class on gamification, which is about adding game-like elements to all sorts of activities that aren’t normally considered fun. Our most popular article of all time was our interview with gamification expert, Gabe Zichermann, on how to gamify the job search. See: JobsVille on our website, http://www.noshortageofwork.com. The class began last week and it is still excellent.
You can learn about the gamification course here: https://www.coursera.org/course/gamification
Although the class has already begun, there is still time to sign up and join us and the other 70,000 students.
Other courses include:
- Web Intelligence and Big Data (http://www.coursera.org/course/bigdata)
- Model Thinking (http://www.coursera.org/course/modelthinking)
- Digital Democracy (http://www.coursera.org/course/digitaldemocracy)
- Statistics (http://www.coursera.org/course/stats1)
- Computational Finance (http://www.coursera.org/course/compfinance)
- Poetry (http://www.coursera.org/course/modernpoetry)
- World History (http://www.coursera.org/course/wh1300)
- Reasoning and Argumentation (http://www.coursera.org/course/thinkagain)
- and many many more
You can see all their offerings here: https://www.coursera.org/courses
We hope to meet you all on line. If you sign up for the gamification class, or any of the others, please write and let us know.
Regards,
Brooke
by: Brooke Allen
People ask me how I can have so much time for so many things. In addition to the fact that I do not watch television, I learned a little secret from Peter Pichler of Stockholm, who is one of the wisest, most productive, rational, scientifically trained, and humane people I know. He is also one of the best computer programmers around. When I’m in Sweden I seek him out the way a novice seeks a sensei.
One time he told me that when he is stumped he consults the I Ching. I was flabbergasted, and asked, “How can you believe in such mystical rubbish?”
“I don’t believe it has power of divination.” he said, “I do it because it works. It helps me start thinking differently when I’m in a rut.”
One evening, while waiting for a bus, I complemented him on how much he is able to accomplish and yet he always seems to have time for me.
He said, “No problem. Time is infinite.”
I said, “How can that be. I feel like time is running out.”
He said, “Believe time is infinite and you will see that it is.”
The bus came and I said, “I have to go.”
He said, “Or you could take the next bus.”
I wrote and asked if he believed that time was infinite because he thinks there is an afterlife.
He responded, “That seems unlikely.”
I am not a mystic or even religious, but I began believing that time is infinite and, behold, it is.
There is enough time for everyone and everything that is important – until there isn’t; which turns out to be exactly the right amount of time – no more and no less.
Article and Video Interview by Brooke Allen
I’ve often wondered what can be done to make it fun to learn new skills and hunt for a job. Surely if FarmVille can make farming fun, and Call of Duty can make war fun, isn’t it possible for the people who produce those games to apply what they know to making the process of finding and qualifying for a job just a little bit more effective and enjoyable?
As it turns out, the answer is: ABSOLUTELY.
Recently I discussed this very question with Gabe Zichermann, an expert in “gamification,” author of Game Based Marketing, and creator of the Gamification Blog.
Gabe explained that the job search is usually a long process that has many moving parts including the concept of career mastery. He says this is the kind of thing that is well suited to modern
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by Brooke Allen
My good friend, Ray Schmitz, called me up last Wednesday and said he was ready to talk to people publicly about his business that was going to revolutionize real estate brokerage.
I was expecting him to ask me to invest but instead he told me the most romantic story I’ve ever heard. Read this and tell me if you don’t agree.
At lunch yesterday I started by saying, “Ray, I need to tell you that I won’t invest in your business. My savings come from being frugal and good at what I do, and I don’t know how to be a venture capitalist. Paul Graham wrote a wonderful essay on how to lose time and money in which he says people like me risk losing big chunks of savings, not by becoming spendthrifts, but by becoming investors. I hope you understand.”
Ray said, “I know; I read Paul’s stuff.”
“Good,” I said. “Then you’ll appreciate that I have every confidence you will succeed because not only do you have a good idea, as Paul says in another essay, you are relentlessly resourceful.”
Ray said, “Funny you should say that. Let me tell you a story…”
This is what Ray said to me:
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by: Brooke Allen
About a decade ago someone in accounting, or personnel, or wherever, asked me for job titles.
I said, “We don’t have job titles in our group.”
She went away.
Soon she was back saying that a new policy required that we have job titles, and that I had to give them some.
I said, “I can’t think of any.”
She said, “Make something up.”
I said, “OK, we’re all Senior Executive Vice Presidents.”
She went away.
She was back the following day saying, “Those titles won’t do. Nobody in your group is a vice president, senior, executive, or otherwise. Besides, we need functional titles.”
“As opposed to bullshit ones?” I asked.
She didn’t laugh but waited around until I came up with some stuff… Group Head (me), Analyst, Programmer, Trader … make that Senior Trader (never mind that we don’t have any junior ones)… I don’t remember and don’t care, although I can now find out if need be by asking everyone in my group for their new business cards.
Since our first day in the mid-1990′s, we have had a daily checklist, similar to what pilots find in airplane cockpits and janitors find on bathroom walls: do this by 8:15, start that computer before this one, run that program, file this report by 5:00, etc. The checklist gets updated as needed and has gone from perhaps 15 items to over 50 in 16 years.
A while ago our organization was restructured to come under a German parent, which meant that
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Book Reviews by David Anderson and Eric LaRue
Tommy Spaulding has built a successful career by being a leader and teaching others to be leaders. In his book, It’s Not Just Who You Know, Spaulding acknowledges that his success is greatly due to living the credo of Dale Carnegie’s How To Win Friends and Influence People. However, It’s Not Just Who You Know does more than expand or update Carnegie’s classic. Spaulding has re-imagined Carnegie’s ideas and infused them with his own spirit. This is a book about love.
Spaulding starts off with his own story of being a good kid who had trouble succeeding in school because of what would eventually be diagnosed as dyslexia. Yet he was the youngest Eagle Scout in his town, the captain of his high school football team and the president of his senior class.
Young Tommy was also fortunate to have chosen his parents well. Tommy Spaulding, Sr. told him three profound things: First, living with goodness in your heart counts more than good grades. Second, you have an obligation to make a contribution to this country because Democracy isn’t free. Third, the people who are making top grades in your school are going to work for you someday.
Relationships move Upward
Spaulding talks about the different levels of relationships. These start on the first floor where the conversation never gets past news, sports and weather. The top floor is the fifth, or Penthouse, where you don’t just get a Christmas card – you get invited to Christmas dinner.
This book also shows you how to get to the Penthouse and what to do once you arrive. Spaulding advises against being a chirping bird – someone who is also asking for something out of a relationship. He goes further and
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by Steve Amoia for No Shortage of Work
Playing baseball was Joe DiMaggio’s first real job as an adult. He had worked at Fisherman’s Wharf in San Francisco with his father, and sold newspapers as a boy. Neither job held much appeal to him.
Few first jobs in life could have the impact of this one. To be a first generation Italian-American teenager with a job at the ballpark. To watch the first American sports icon, Joe DiMaggio, in a way that few could imagine.
An American Cultural Icon
If you ever played baseball, the mystical Joe DiMaggio was as familiar as the crack of the bat, or the thud of the ball hitting the back of the catcher’s mitt. Just like cold beer, hot dogs, and the seventh inning stretch, Joe DiMaggio was an integral part of American baseball tradition and lore.
Giuseppe Paolo DiMaggio was born in Martinez, California, on Nov. 25, 1920, and died March 08, 1999 in Hollywood, Florida. He was the eighth of nine children born to Giuseppe and Rosalia, who were immigrants from the Sicilian island of Isola della Femmina (Women’s Island). His father was a fisherman; however, young Joe did not like
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How my grandparents thrived during the 1930′s.
by: Brooke Allen
The Great Depression was very good to my Grandparents, and it wasn’t a matter of luck so much as the approach they took to their circumstances. What they did, you can do.
In the mid 1920′s they met on a date in New York City and decided to marry within a week. Granddad Tom was assigned to Havana to start a bureau for the United Press International; he and Anne married in Key West on the way to Cuba.
When he returned near the end of the decade he was handed a 40% pay cut, even though the cost of living was higher in New York City than in Cuba.
If that wasn’t bad enough, in October of 1929, the Stock Market crashed and the economy began a long slide into what became the Great Depression. Granddad survived multiple rounds of layoffs by accepting further pay cuts.
Grandmother Anne realized that they couldn’t afford their current rent, so she found a bank that would rent to them the mansion of a bankrupt stockbroker for less money. To help care for the children, she found a lovely couple at the unemployment office. The wife was a nurse and her husband was a handyman. They exchanged room and board for childcare and yard work.
Then Anne took a job as a receptionist with a developer who was building houses on the farm next to their rented home in White Plains. Soon she was managing four salesmen. She received 25 percent of the salesmen’s commission on every home sold.
Grandmother convinced the developer to build at cost a home for them in exchange for using it as a show model. She became a stellar saleswoman in her own right. Before long, her commissions had completely covered the construction costs, and the home was theirs outright.
Granddad wrote to a friend that the Great Depression had been unbelievably good to them. Before the Crash they had had high hopes, but owning a house ‘free and clear’ in just a few years was inconceivable. Where could they have found a trained nurse and groundskeeper simply by letting them live in a spare bedroom and join them for meals? Freed of the burden of paying bills, the young couple soon saved enough money working odd-jobs to buy a gas station and start their own business. Because most of his coworkers had either been laid off (or quit rather than take a pay cut), Granddad had no competition as senior positions became available. His career took off.
Here are some of the lessons I have learned from my Grandparents:
Grab the bull by the horns. They never tried to deny the facts of a bad situation.
Get lucky by planning for the worst. Because they never expected things to get better, they worked very hard in the present to survive the worst-case future scenario. Invariably things worked out better than expected so their less industrious friends considered them very lucky.
Find the opportunity, not the excuse. I never once heard my grandparents explain why they were unable to do something. Instead, it seemed they were always asking, “What just got better?” In this story, the things that got better included:
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by: Joan Ramirez
So many people talk about what is wrong with teaching today. I am going to tell you what is right. Last year, I completed my student teaching in a wonderful elementary school in New York City with several exceptional special education students in the third grade. One in particular has a stuttering problem and felt uncomfortable every time he had to talk in front of the class. In addition, he has test phobia in math. He tried several times to take a subtraction/addition test and quit after he was only half way through. On the fourth try, I told him that his dream of becoming a policeman will never come true if he can’t do math operations. He thought about it and finished the day. On the fifth try, he started the test, got frustrated, and was ready to quit–partly because he was so upset about his stuttering during response time earlier in the day. I told him to breathe deeply, think positive, and focus. He kept going. When he handed in his paper, he turned to me and said, “I tried harder this time, Mrs. Ramirez. I didn’t quit.”
That made my day. I helped a child to learn. A precious gift.
On another day, I worked with a boy who wears an FM device and is very self-conscious because of same. In addition, he is small in size for his age and self-conscious in gym. When I worked with him on math problems, he told me that he likes to learn but wants to be like everyone else. I told him that each of us has special gifts to offer, and we are all special in our own way. Little by little, I drew him out of his shell. Before long, we were partners on a math team and competed against two other kids. After a while, he picked someone his own age to be his teammate. However, I told him that I would always be there if he needed me. Again, it was great to see a child flourish in learning through positive support.
My third encounter was a recent assignment in a school in New Jersey with a middle grade young girl who told me of her desire to be a songwriter. With limited English, she composed a song that spoke of her feelings on life in middle grade. She also told me that she has composed many other songs. I told her to keep on writing. Before the end of the day, she sang a little of the song to me. As I was about to take the children to their parents, she handed me a card. When I arrived home, I read the message: “Dear Mrs. Ramirez, Thank you for listening to me. You are a patient and great teacher. Someday I hope to sing you my finished work.” I gave her my email and encouraged her to keep on going.
These are but a few of the wonderful encounters that I have had as a teacher with creative minds yearning to achieve.
In the fall, I hope to have my own class to nurture and encourage and share the successes that I’ve had in my professional life. To teach, as the saying goes, truly does touch and change, for the better, another life.
Story by: Adrienne Rodney, Interview by: Brooke Allen
Robin Dunbar, British anthropologist and evolutionary psychologist at Oxford, says you can have at most 150 sensible, reciprocated relationships. This is known as the Dunbar Number, and it is discussed in his book, How Many Friends Does One Person Need?: Dunbar’s Number and Other Evolutionary Quirks.
Our most important relationships are with our intimate friends and family – the people we love, rely on and support when times are tough. But most of the people we know make up the outer layers of our social network – our coworkers, neighbors and friends of friends, and these outer layer relationships are more vital than we think. “They’re the people who help you out when things are down by finding you jobs or letting you know there’s a job going where they work,” Dunbar says. “That’s a source of information for you.”
Yet our social well-being depends on the strength of our most intimate relationships. “Those who have a bigger social network have, on average, less intimacy with each of the members,” Dunbar says. “If your inner core relationships are going to be important to you…you do best by focusing your attention on those closest to you.”
Dunbar spoke with Brooke Allen about his research on relationships and the roles they play in our lives. You can learn more about Dunbar’s number and the layers of relationships by
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by: Adrienne Rodney
Journalism is everywhere. Blogs, Twitter, Podcasts – all give voice to a new generation of reporting. But is every journalist a reporter?
What about finance? Is there a difference between a financial journalist and a general reporter? What do financial reporters need?
KNOWLEDGE
“I don’t believe anyone can be a journalist today unless they speak the language of finance,” says Toni Reinhold, editor with Thomson Reuters for more than two decades and the president of the Newswomen’s Club of New York.
Reinhold believes that since every major news story has some underpinnings in finance, every journalist should
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by: Brooke Allen
Jesse Schell has taught game design for ten years at Carnegie Mellon University’s Entertainment Technology Center, founded by Dr. Randy Pausch and Dr. Donald Marinelli. He is a former chairman of the International Game Developer’s Association, and was the lead designer of Disney’s Toontown Online. He is the CEO of Schell Games, the largest game studio in Pennsylvania.
Jesse wrote The Art of Game Design and in it he says “Game design is the act of deciding what a game should be.” The book presents 100 “lenses” which are collections of questions to ask yourself during the design process.
As I read the book, I was reminded of something my artist/businessman father told me, “Everything is about everything.” Even though I am not a game designer, everything in the book seems to apply to some aspect of my life.
Here are a few examples:
From: The Secret of the Gifted (page 6)
You might have noticed that skilled game designers seem to have a special gift for the work. It comes easily and naturally to them, and though you love games, you wonder if you are gifted enough to succeed as a designer. Well, there is a little secret about gifts. There are two kinds. First there is the innate gift of a given skill. This is the minor gift. If you have the gift, a skill such as game design, mathematics, or playing the piano comes naturally to you. You can do it easily, almost without thinking. But you don’t necessarily enjoy doing it. There are millions of people with minor gifts of all kinds, who, though skilled, never do anything great with their gifted skill, and this is because they lack the major gift.
The major gift is
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Review by: John Lester with Sara McDermott
In the past 100 years, the world has been changing at a rapid rate. Now, more than at any other time in history, both information and human connection can be delivered at an alarming speed; truly, the world is entering a new dimension of discovery and consumption. The Power of Pull discusses this phenomenon and how it affects everything and everyone, from an individual, to a company, to a nation.
The title comes from authors John Hagel, John Seely Brown, and Lang Davison’s definition of ‘pull’ as “The ability to draw out people and resources as needed to address opportunities and challenges.” A powerful concept. They discuss how advances in technology aren’t only changing access to information, but also how the amount of easily-available information is changing the whole competitive landscape of business. Major consumer products and institutions, from cassettes to the U.S. Post Office, are now approaching oblivion as a result of not adapting to the times. This ties into another key concept presented in the book, ‘push,’ which deals with the dissolution of the current business structure.
The authors go on to break the ‘pull’ concept down into three levels: access, attract, and achieve. They then analyze, level by level, the methods used by individuals and companies who have been able to harness the power of pull and achieve great results.
Perhaps most importantly, the book makes the reader think about why they should change their current formula for success. Very convincing is their argument that, as the world constantly evolves, so must the individual evolve with it in order to stay on top. Anyone who has mastered the power of pull through new technology is already ahead of their competitors. Also, the book points out that generating competition and more opportunities to create value among employees will lead to a more dynamic and profitable business.
This book is very accessible to a general audience, despite the scholarly subject matter. While the book has a few slow sections, they are brief. All in all, it offered a fascinating portrait of the current world, and acted as a guide for maneuvering through a time of unpredictable change.
WATCH THIS VIDEO to hear Daniel Pink describe what motivates people to work. This is what No Shortage of Work is all about.
If you are unemployed, you are autonomous. We help with purpose and mastery. If you are employed, find purpose in helping those who are not. NSoW is not a commercial venture; it is created by people who believe that creating something of intrinsic value is compensation enough. (Note: We are not affiliated with the producers of this video or Daniel Pink.)
