Permalink: Whuffie
Book Review, Interviewing, Networking, Social Capital | (1)
THE WHUFFIE FACTOR
a book review by Paul Share
In The Whuffie Factor, author Tara Hunt tells the fascinating story of how, in recent years, entrepreneurs and companies of all sizes have used social networking to succeed in business. Hunt notes that traditional advertising is experiencing diminishing returns, as people learn to block out messages from a bombardment of media. Which brings us to the concept and use of “whuffie”.
Whuffie is a term coined by Cory Doctorow, a popular blogger, in a science fiction novel. He uses the term to describe social capital (or good will) in a future time when money ...