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NSoW Explained 6

Our speaker said that every morning he goes to work, whether he has a client or not. People don’t pay him to work – he will be working anyway. They pay him to make whatever he would have been doing that day his second best choice.

An example: Bob has been building web sites for $50/hour and loses his client. He begins fund raising for a non-profit. A paying customer comes along offering him only $30 to build a web site.

Some people might say, “I won’t do that… it costs me $20 to take the work because I am worth $50.” Bob says, “Before it cost me nothing to give my labor away for free, but now it costs me $30 to continue to do so.”

For most of us, it is more gratifying to do things for others than for ourselves. And, if you want to be paid some day, that pay will come from others. Many people start doing low-value things for themselves (for no pay) instead of high value things for others (for no pay). A computer programmer might spend weeks refurbishing a basement instead of building a system for an impoverished entrepreneur with a good idea.

When I returned home I wrote to everyone I knew (about 200 people) to say I was unemployed, which meant it cost me nothing to work for them for free. Many friends offered to let me run errands, but Morgan Stanley described two weeks of documentation that absolutely nobody there wanted to do. The pay was $20/hour – much less than I had been making. Before the conference, I might have been insulted, but now I realized that running errands for friends would cost me $20/hour.

Morgan paired me with a professional editor, and I discovered something: I couldn’t write. They realized that too, but they figured out that I was a good APL programmer, so they offered me a full-time job.

However, Mobil Oil heard I was working at Morgan Stanley, and they made me a better offer.


My life changed on that morning in May, and now I look at every setback simply as a lowering of the opportunity cost of doing something different.

And I rejoice in the fact that there is no shortage of work… because I love to work.


To recap:

  • There is no shortage of work, or things to learn.
  • The best way to learn something is to commit to teaching it.
  • Be generous with others and they will be generous with you.
  • It is seldom a matter of money as much as it is a matter of will.
  • Opportunity cost is more important than direct cost.
  • Don’t kill yourself looking for a job when there are few of them.
  • Concentrate on looking for work instead.
  • Look for work with the highest value – not just the work that pays the most.
  • Find work of value to others, not just yourself.
  • Be willing to work for free because sometimes there just isn’t money to pay you.
  • People might pay you to do what they want instead of what you want.
  • If you are not doing anything of much value, people do not have to pay you much to do what they want instead.
  • It is hard to enjoy your life if you do not like your work.

How about you? What work do you love?

Now you are ready to go to our Philosophy Page and begin exploring how we might benefit you.

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